Meet your pricing guy
Hi, I’m Zen,
Your trusted pricing guy.
I founded Pricing Is a Thing in 2018 while being the Head of Commercial and Analytics of a
petrol, hospitality, and retail group in Perth, WA.
I since then worked with SportsBet, Property Exchange Australia (PEXA), Standards Australia
and Equifax, to name a few.
I also co-authored and teach the Pricing, Packaging, and Monetisation for SaaS program for the Open University of Israel, which is part of their MBA program.
I am also a mentor for the Australian Government’s Boosting Female Founders initiative, run
masterclasses for product managers and commercial teams in Value Based Pricing, Pricing
Analytics, and more.
I make complex things simple.
I use data, science, logic, strategy and clarity to solve pricing problems.
Expect to get some radical candor along the way. I hope that’s OK.
On a personal note, I make great Falafel & Hummus, and I’ll play chess with you any day!
Pricing Is a Thing
We’re a team of sharp minds and seasoned specialists, data analysts and scientists with
degrees and PhDs in maths and statistics, commercial strategists with cross-industry
superpowers, deal negotiation experience ranging from petrol, hospitality, manufacturing, retail, and everything in between, and enough brainpower to fuel a SaaS spaceship.
We turn complex pricing challenges into smart, scalable models and strategies that drive real
growth.
We passionately believe Pricing must be sustainable, meaning long term win-win for business
and customers.
Whether you are undercharging, leaking value, or stuck in endless discount cycles, we bring
clarity, confidence, and long-game approach.
We do NOT allow fluff, ego, finger-pointing, attitude, or judgement.
Just candid, humble, get-it-done pricing clarity.
With over a decade of experience across Australia, the UK, the US, and Israel, we’ve supported
founders, senior-leaders, product managers and commercial teams in navigating tough deal
negotiations, complex packaging decisions, and successfully raising from difficult pricing and
commercial situations.
I am here
You are not alone with your pricing challenge.
Feel free to book a call with me or connect via LinkedIn